You may have heard of attraction marketing but never really understood what this term meant or you have tried applying attraction marketing but haven’t seen any real results from your efforts, well today I want to explain to you in detail how to apply attraction marketing to your business.
Once you understand and apply attraction marketing to every piece of marketing that you do you will have people coming to you asking about your business opportunity, how do you think your business would look then?
Attraction Marketing Concept
The concept behind attraction marketing comes down to leading with value instead of leading with your business opportunity, position yourself as a leader, as some who can show them exactly how to have success in this industry because ultimately people join people they do not join companies unless the stars are perfectly aligned and the company is the perfect fit for that specific person.
It is only natural for humans to seek leadership and it has been this way ever since the birth of the human race, in the early years people looked towards the alpha male to ensure them shelter, food, safety, etc well this human nature is still very much alive in every single human being today so you can apply this very principle to your business and basically create a following of people who look to you for guidance on how to create success in this industry.
When you were looking for a company to join did you ever find yourself looking for someone who has already created success in that company? I’m sure you have… They call that sponsor shopping, your goal is to be that sponsor that people are shopping for so you want to market yourself instead of marketing your business opportunity.
Attraction Marketing Myth
The most common myth about attraction marketing is that people think they have to be a complete expert at everything and have made a million dollars in order to be a leader but this couldn’t be further from the truth and I will tell you why.
If you have generated a lead online or offline I can guarantee that there are a butt load of people that haven’t generated a lead, if you have generated 10, 25, 50+ leads per day I can guarantee that there is a butt load of people that haven’t accomplished that kind of lead flow, If you have sponsored your first person into your company then I can guarantee that there is a butt load of people that haven’t sponsored a single person, if you have had your first 5 figure day then I can guarantee that yes you guessed it a butt load of people haven’t even made a dollar in their network marketing company.
As soon as you have accomplished any results in your business you can then position yourself as a leader to the people that haven’t achieved those results yet, A leader leads by example so if you really want to be a great leader then invest in developing your skill sets, take massive action and turn around and teach what works for you to others that are struggling.
The Attraction Marketing Business Model
Now you understand that the concept behind attraction marketing is basically personal branding and that you don’t have to be highly successful to position yourself as a leader so now I want to lay out a blueprint for applying attraction marketing to your business.
When you are marketing you need to be leading with value and lead with how you can help your prospect to market online, generate leads, create capture pages, create sales funnels etc you get the idea but you HAVE to lead with VALUE.
Personal Capture Page –
You want to use a capture page that has a video or picture of you to get your prospects familiar with you which basically starts the relationship with your prospects, where I see a lot of people going wrong here is they just use the default capture page that their company supplied them which doesn’t brand you it brands that company.
Email Auto responder (Sales Funnel) –
Once you have captured their details you then follow up and build a relationship with your prospects by dripping emails on them over time that contain links to your personal blog, Facebook, Twitter, training, videos, marketing products that has to be of high VALUE and by doing this your prospects get to know, like and trust you.
People buy from people that they know, like and trust so if you are looking to sponsor people into your network marketing company then applying attraction marketing is the ONLY way to build a business.
Does Attraction Marketing Really Work?
Every single successful person in this industry has applied attraction marketing in order to grow their network marketing businesses with ease and if you want to take your business to the next level attraction marketing is the key!